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Steps

1. Step One This section is complete This section is incomplete
2. Organization Information This section is complete This section is incomplete
3. Representative & Contact Information This section is complete This section is incomplete
4. Project Information This section is complete This section is incomplete
5. Promotional / Community Event Information This section is complete This section is incomplete
6. Specific Marketing Plans and Budget This section is complete This section is incomplete
7. Financial Status of Applying Organization This section is complete This section is incomplete
8. Presentation to MCDC Board of Directors This section is complete This section is incomplete
9. Acknowledgements This section is complete This section is incomplete

Step One

Important Information
- Form Function Note: In order to go back from a page in the form to a previous page, all required fields on the page must be populated.
- Please read the McKinney Community Development Corporation Grant Guidelines before completing this application.
- The Grant Guidelines are available on this website or by emailing Info@McKinneyCDC.org.
- A completed application and all supporting documents are required to be submitted via this application for consideration by the MCDC board.
- Applications must be completed in full, using this form electronically, and received by MCDC by 5 p.m. on the application deadline indicated on the Grants page of this website.
- If you are interested in a preliminary review of your grant request or event idea, please complete and submit the online Letter of Inquiry.
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Organization Information

Name*
Federal Tax ID Number*
Incorporation Date*
Incorporation Date
Mailing Address*
City*
State*
Zip Code*
Phone Number*
Email Address*
Website*
Facebook
Instagram
Twitter
LinkedIn
Please provide a detailed narrative about your organization including years established, mission, goals, scope of services, staff, successes, contribution to community, etc.*
Limit 9,999 characters
Organization Type*
1. Nonprofit - 501(c) (Attach a copy of IRS Determination Letter)
2. Governmental entity
3. For profit corporation
4. Other
IRS Determination Letter
Noteworthy recognitions or awards in the last two years.
Limit 9,999 characters
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Representative & Contact Information

Representative Completing Application:
Name*
Title*
Mailing Address*
City*
State*
Zip Code*
Phone Number*
Email Address*
Contact for Communications Between MCDC and Organization:
Name*
Title*
Mailing Address*
City*
State*
Zip Code*
Phone Number*
Email Address*
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Project Information

Funding - Total Amount Requested*
Are matching funds available?*
1. Yes
2. No
Matching Funds Available:*
Will funding be requested from any other City of McKinney entity (e.g. Visit McKinney, Arts Commission, City of McKinney Community Support Grant)?*
1. Yes
2. No
Provide name of City of McKinney entity funding source and amount.
Limit 9,999 characters
Have you received or will funding be requested from other organizations / foundations for this event(s)?*
1. Yes
2. No
Provide name of organization / foundation funding source and amount.
Limit 9,999 characters
Has a request for funding for this Promotional / Community Event been submitted to MCDC in the past five years?*
1. Yes
2. No
Please list.
Board of Directors
Limit 9,999 characters
May be included as an attachment.
Leadership Staff
Limit 9,999 characters
May be included as an attachment.
Board of Directors Attachment
Leadership Staff Attachment
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Promotional / Community Event Information

Information provided for promotional / community event for which you are seeking funding.
Date(s) of Event*
If multiple events, please list all.
Ticket Prices*
Limit 9,999 characters
- List all categories / levels
- At least one category of tickets must be under $35
Describe the target attendee for the event(s)?*
Is this the first time for this event?*
1. Yes
2. No
If not, what is the history for the event (beginning in what year and how often is event held?
Limit 9,999 characters
How will the event showcase McKinney for tourism and / or business development?*
Limit 9,999 characters
Expected attendance*
Expected number or percentage of attendees coming from outside McKinney*
Location(s) of event(s)*
Does the event support a non-profit (other than applicant)?*
1. Yes
2. No
If yes, what organization(s) are supported?
What percentage of revenue will be donated(indicate net or gross)?*
Provide a detailed narrative of the event(s) including mission, goals, activities, schedule, production timeline, goals for growth / expansion, etc.*
Limit 9,999 characters
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Specific Marketing Plans and Budget

Provide a detailed marketing plan and budget for the event(s). Plan should also include promotional channels (print ads including publication names, social media, radio, posters, flyers, yard signs, etc.).*
Limit 9,999 characters
Attach marketing plan
Total Promotional Budget*
What percentage of the total marketing budget does the grant represent?*
Marketing lessons learned from past (what worked and what did not).*
Limit 9,999 characters
How will you measure success of your event(s) and marketing campaign? (attendance, website hits, social media indicators, etc.)*
Limit 9,999 characters
Please include examples of past marketing efforts (screen shots of ads, posters, social posts, radio text, etc.)*
Limit 9,999 characters
Additional details related to marketing efforts.
Limit 9,999 characters
Budget*
Attach a detailed budget specific to the proposed Promotional / Community Event.
What percentage of Project / Promotional / Community Event funding will be provided by the applicant? *
Are matching funds available?*
1. Yes
2. No
What dollar amount and percentage of Promotional / Community Event funding will be provided by other sources such as sponsorship, registration fees, individual or corporate donations, etc.?
Sponsorship Revenue*
Registration Fees*
Donations*
Other (raffle, auction, etc.)*
Net Revenue*
Metrics to Evaluate Success: Outline the metrics that will be used to evaluate success of the proposed Promotional / Community Event. If funding is awarded, a final report will be required summarizing success in achieving objectives outlined for the event.*
Limit 9,999 characters
Financial Goals of Promotional / Community Event
Gross Revenue*
Projected Expenses*
Net Revenue*
Other Funding Sources
Please provide details regarding other potential sources for funding. Include name of organization solicited, date of solicitation amount of solicitation and date that notice of any award is expected.
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Financial Status of Applying Organization

- Provide an overview of the organization’s financial status including the projected impact of the event(s) on the organization's mission and goals
- Please attach your budget for the current year and audited financial statements for the preceding two years. If audited financials are not available, please indicate why and attach a copy of the 990 filed with the IRS.
Budget*
Financial Statements*
W9*
IRS Determination Letter (if applicable)
990 Filed with IRS (if applicable)
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Presentation to MCDC Board of Directors

Completed applications that are eligible for consideration by MCDC will be presented to the board according to the schedule on the Grants page of this website. Presentations will be limited to five (5) minutes followed by time for Board questions. Please be prepared to provide the information outlined below in your presentation:
- Summary of organization and goals
- Summary of event(s) to include dates, location, ticket prices, target audience, how your event will showcase McKinney, estimated attendance from within and outside of McKinney (and past attendance, if applicable), event features / activities, how event supports your organization's mission, and non-profit beneficiary, if applicable.
- Specific marketing plans for event(s) including promotional channels to be utilized (print, radio, social media, posters, etc.) and budget for each. Please share the percentage of the total marketing budget that this grant application represents.
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Acknowledgements

If funding is approved by the MCDC board of directors, applicant will assure:
- An application is considered complete when it is submitted on time and when it contains all information in this application.
- The Promotional / Community Event for which financial assistance is sought will be administered by or under the supervision of the applying organization;
- All funds awarded will be used exclusively for advertising, marketing and promotion of the Promotional / Community event described in this application.
- MCDC will be recognized in all marketing, advertising, outreach and public relations as a funder of the Promotional / Community Event. A logo will be provided by MCDC for inclusion on all advertising, marketing and promotional materials. Specifics for audio messaging will be agreed upon by applicant and MCDC and included in an executed performance agreement.
- The organization’s officials who have signed the application are authorized by the organization to submit the application.
- Applicant will comply with the MCDC Grant Guidelines in executing the Promotional / Community Event for which funds were received.
- Applicant gives permission for the use of Board presentation images and other published event images on MCDC and City of McKinney website and social media content and print/digital publications.
- Applicant will provide a final report of the Promotional/Community Event(s) no later than 30 days following the completion of the Promotional/ Community Event(s). Applicant may choose to use the online form for Final Report found here or email Final Report to info@mckinneycdc.org. If emailed, Final Report may be in any format. All Final Reports should include: narrative report on the event(s), goals and objectives achieved based on performance metrics outlined in the application, financial data (budget vs. actual expenses and revenues along with explanation for variances, amount donated to charity (if applicable), samples of marketing efforts (images of printed materials and ads, screenshots of website and online promotions), and photos and/or video of the event(s).
- Grant funding is provided on a reimbursement basis subsequent to submission of a reimbursement request, with copies of invoices and paid receipts for qualified expenses. Up to 20% of the grant awarded may be withheld until the final report on the Promotional/Community Event is provided to MCDC.
Applicant Electronic Signature*
We certify that all figures, facts and representations made in this application, including attachments, are true and correct to the best of our knowledge.
1. Selecting this option indicates your agreement with the above statement.
Chief Executive Officer*
Date*
Date
Representative Completing Application*
Date*
Date
Notes
- Incomplete applications or those received after the deadline will not be considered.
- A final report must be provided to MCDC within 30 days of the event / completion of the Promotional / Community Event.
- Final payment of funding awarded will be made upon receipt of final report.
- Please use the Final Report to report your results. A PDF version is also available.

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Promotional and Community Event Grant Application

Steps

Step One

Organization Information

Representative & Contact Information

Project Information

Promotional / Community Event Information

Specific Marketing Plans and Budget

Financial Status of Applying Organization

Presentation to MCDC Board of Directors

Acknowledgements

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